Lexumo is a b2b product that helps Agile teams bring products to market faster and securely. We worked with the executive team to design a clean and bright marketing website to drive conversion. The site is built on a custom-made WordPress template. We also created custom illustrations, animations, and imagery to expand on Lexumo's brand.
Branding and Illustration
A drastic change
The original Lexumo site was one page, very dark, and lacked context about what the company did. To appeal to more potential customers and build the brand, we lightened up the entire site, and switched the main brand color from navy blue to green. We also added in subtle illustrations, all different from each other, on the heading splashes.